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RightPSI Selected by MSN | RightPSI Joins SEMA 2006
RightPSI, Inc. selected by MSN as having one of the top products at premier Automotive Trade Show
(BOZEMAN, MONTANA) 12/7/07 — RightPSI of Bozeman was selected by Microsoft Network as having one of the top automotive accessory products in the 2007 SEMA Show, the largest aftermarket automotive accessory trade show in the world. MSN’s Doug Newcomb chose RightPSI’s tire pressure indicator as a top “Cool Car Parts” from over 2000 exhibitors at the show in his MSN Tech and Gadget SEMA Show guide. A local start-up, RightPSI manufactures a tire cap that turns orange when a tire is low and black when it is full. Drivers can fill through the cap and it also acts as a tire gauge. The company was founded in November of 2005 and moved from California to Montana in 2006.
RightPSI president John Milanovich said, “We are excited that our product was selected from the thousands displayed at SEMA. There were over 130,000 visitors to the trade show and the response for our product was exceptional. The MSN article was icing on the cake for us! To be picked out of the 3 million square feet of presenters was pretty special.” MSN is globally ranked 5th in terms of internet traffic by Alexa Inc., with 19.5% internet users visiting the site. In the US, Quantcast ranks MSN 3rd with 62 million visitors during the month of June.
RightPSI’s tire pressure indicator is currently in testing and is expected to go into production during the first quarter 2008. “It is an exciting time for us,” said Milanovich. “The MSN article drove lots of folks to our website (www.rightpsi.com). After all the work we’ve put into this product, it is nice to see the response.”
Tire pressure is critical for gas savings, safety and from an environmental aspect. Motorists rank tire pressure as the 2nd most important safety issue and 84% of drivers say they are “concerned with their tire pressure”. However, 85% of Americans do not check their tire pressure correctly resulting in over 4 million tire service calls a year by AAA alone and an estimated 23,464 tow-away crashes caused by blowouts or flat tires.
Tire pressure affects the environment and economy too. Mr. Milanovich noted that “people drive on low tires all the time. One in four cars is driving on at least one tire 25% below the recommended pressure. There is an environmental impact because low tire pressure decreases fuel efficiency by 1% for every tire 2.96 psi below placard. Just 6 psi low costs someone 1 mpg. This costs drivers more in gas and tire wear. Improving fuel economy by just 1 mpg would save 400,000 barrels of oil per day. This would reduce the trade deficit by $28 billion per year at $90 oil. Consider too that for every gallon of gas used, 20lbs of CO2 is emitted. These are not small numbers – tire pressure is an easy way to save money while decreasing pollution.”
RightPSITM is a Bozeman, Montana based company focused on tire pressure management systems. Founded November 1, 2005 the company is currently in the manufacturing phase and has working prototypes for its aftermarket product. The company holds one patent for its aftermarket product and has two other patents pending.
SEMA is a trade association representing the automotive specialty equipment industry. Its members consists of companies that manufacturer, sell, distribute, install or market products that increase the appearance, performance, comfort, convenience and safety of a vehicle. For more information about SEMA, visit www.sema.org.
BUTTE SPECIALTY EQUIPMENT BUSINESS PARTICIPATES IN THE 2006 SEMA SHOW
Right PSI™ Joins Celebrated Automotive Event in Las Vegas
(BUTTE, MT) November 27, 2006 - RightPSI™ of Butte, Montana was among more than 2,000 exhibitors at the 2006 SEMA Show at the Las Vegas Convention Center, a global automotive event where emerging trends in automotive customization, design and engineering are unveiled each year.
As a first-time exhibitor at the SEMA Show, RightPSI participated in the Oct. 31—Nov. 3 trade-only event that brings manufacturers and buyers of automotive specialty equipment together in one location every year to conduct business. The Show is considered the mecca of the $34 billion industry, where manufacturers and service providers showcase cutting-edge technology, style and customization products for a market driven by consumers who are craving the latest in automotive trends. It is estimated that over 120,000 people attended the November show.
Started a year ago by president John Milanovich, RightPSI specializes in tire pressure indicators. The Montana based company brought a team of four to the Las Vegas show. “Going into the show, our questions surrounded how distributors would view us. We were a huge hit, getting positive feedback from some of the largest auto parts distributors in the nation, as well as representatives from large club style retailers. I even developed relationships with distributors in Mexico, Canada, Brazil and China. SEMA exceeded all of our expectations” reported John. In addition to receiving exclusive access to the variable “movers and shakers” of the specialty equipment industry RightPSI was able to further publicize their products through various forms in addition to the New Products Showcase and the First-Time Exhibitors Showcase. This year, RightPSI was a welcome exhibitor to the 2006 SEMA Show and assisted with ushering in a new era for exhibitors as the SEMA Show celebrated its 40th Anniversary.
Peter MacGillivray, SEMA vice president, marketing and communications, said first-time exhibitors are critically important to the success of the specialty equipment industry, which frequently inspires the world’s automakers with its innovative products.
“New exhibitors bring fresh ideas and renewed energy to the auto world,” said MacGillivray. “It’s a very exciting event that has a global influence.”
He added that 14 original equipment manufacturers participated in the 2006 SEMA Show, including automotive giants DaimlerChrysler, Ford, General Motors who shared the title of Vehicle Manufacturer of the Show.
About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $34 billion specialty automotive industry of 6,817 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.org and www.enjoythedrive.com.
About RightPSI
RightPSI is a Montana based tire pressure management start-up. The company holds a patent on one product and has two other patents pending. Manufacturing of its PresSURE product is expected to start during the first quarter 2008. PresSURE is a tire pressure indicator that screws onto any Schrader valve and turns bright orange when the tire is low. For more information, contact RightPSI at 1627 W. Main St., Suite 142, Bozeman, MT 59715-4011. tel: 415/845-5417, or visit www.rightpsi.com.